If you haven’t heard of cross-selling, it’s a sales strategy that involves suggesting additional menu items to customers that complement the ones they have already ordered or expressed interest in. It’s a great way to increase sales by providing customers with more options and enhancing their overall dining experience.
And let me tell you, if you’re not using these five cross-selling techniques, you’re missing out on a ton of profit potential!
Now, cross-selling may not be a new concept in the F&B and retail industry, but some establishments, like mamak stalls, have mastered the art of cross-selling.
You’ve probably experienced it before – you order a plate of mi goreng, and the next thing you know, the waiter is asking if you want to add fried egg or crispy ayam goreng, and if you want a refreshing glass of Milo ais or Teh O ais for only 2 bucks more.
That’s cross-selling in action, my friends!
And with just a few simple questions, they’ve successfully added an extra RM6 to their original sale of RM5. Imagine if 100 customers did the same in a night? That’s an extra RM600 in your pocket, just by suggesting!
But, let me tell you, cross-selling is an art, and there are specific techniques to master it. That’s where Slurp POS comes in – since 2014, over 1000 restaurants and retail stores have used it to streamline their transactions and boost their sales. And now, we’re going to share the techniques to cross-sell that you can start using today to sky-rocket your restaurant’s sales:
1. Identify your best-selling menu
To attract customers, you need to know what they’re already ordering at your restaurant. Take a look at your menu’s performance over the past three months and find the items that customers are frequently ordering.
2. Recommend related menus
Once you’ve identified your best-selling items, suggest related menus that complement the original order. Make sure that the items you’re cross-selling offer value to the customer so that they’ll be more likely to take you up on your offer.
For example, if a customer orders spicy Korean fried chicken, recommend a side of cheese fries or an ice-blended drink to help soothe the heat.
3. Set a promotion timeframe
Timing is everything when it comes to cross-selling. By setting a limited time offer, you’ll create a sense of urgency that will encourage customers to act quickly to take advantage of the deal.
If your waiters are trained to be observant, they can even suggest specific items depending on the season or current events. Or, at the beginning of the month when most people receive their paychecks, encourage your staff to recommend set menus or items that have the highest profit margins. This will help increase your average bill value and overall profits.
4. Collect customer information
Customer information such as names, emails, and phone numbers isn’t just for marketing strategies. It’s also a valuable tool for building a better customer experience at your restaurant. By keeping records of your customers’ orders and preferences, you can offer personalized promotions and menu options that will keep them coming back for more.
Ready to take your restaurant’s revenue to the next level?
Get started by using Slurp! POS today! With just one device, you can monitor and manage all aspects of your restaurant’s operations, making it easy to win the cross-selling game.
